Campaign Strategy Lead
Strategy & launch planning
Owns crowdfunding strategy, campaign positioning, market and category research, funding modelling and the week-by-week launch plan.
Meet the team
No account-manager layer between you and the specialists. The strategists, media buyers and writers on your campaign are the ones you speak to.
Roles shown by specialism — individual names and photos are added as the team is introduced publicly.
Strategy & launch planning
Owns crowdfunding strategy, campaign positioning, market and category research, funding modelling and the week-by-week launch plan.
Backer acquisition & paid media
Runs backer acquisition, paid advertising, audience growth and conversion optimisation against cost-per-lead and cost-per-backer targets.
Storytelling & campaign assets
Leads campaign storytelling, creative direction, copywriting, video and visual content for the page, ads and email.
Media, creators & visibility
Handles media outreach, influencer partnerships, creator collaborations and everything that widens campaign visibility.
Launch coordination & reporting
Coordinates launch week hour by hour, manages the campaign calendar, reporting cadence and in-flight optimisation.
Tracking & measurement
Owns tracking setup, funnel analysis and the weekly numbers behind every recommendation the team makes.
Ready when you are
Tell us about your product, your goal and your timeline. We'll tell you honestly what it takes — and whether we're the right team for it.