Consumer Hardware Launch
- Category
- Consumer Hardware
- Platforms
- Kickstarter / Indiegogo
- Engagement
- Full campaign management
What we track
- Cost per qualified prelaunch lead
- Day-one pledge volume vs. plan
- Cost per backer by channel
- Page conversion rate
The challenge
Hardware campaigns carry the highest proof burden. Backers want to see the product working, understand manufacturing risk, and know when it ships — before they pledge to a company they have never heard of.
Our strategy
We set a funding target the category actually supports, design reward tiers around a clear hero SKU, and build a prelaunch funnel that qualifies subscribers long before launch day.
What we run
Landing page and VIP waitlist, demo-led ad creative, a campaign page rewritten around the top ten backer objections, an email sequence that runs from prelaunch to the final 48 hours, and daily ad pacing through the funding curve.
How we report
We report the same numbers we manage against — never guaranteed funding. Every figure shared with you is measured, not projected.
Other campaign types
Ready when you are
Let's plan the campaign before you launch it.
Tell us about your product, your goal and your timeline. We'll tell you honestly what it takes — and whether we're the right team for it.