Consumer Hardware Launch
- Category
- Consumer Hardware
- Platforms
- Kickstarter / Indiegogo
- Engagement
- Full campaign management
What we track
- Cost per qualified prelaunch lead
- Day-one pledge volume vs. plan
- Cost per backer by channel
- Page conversion rate
The challenge
Hardware campaigns carry the highest proof burden. Backers want to see the product working, understand manufacturing risk, and know when it ships — before they pledge to a company they have never heard of.
Our strategy
We set a funding target the category actually supports, design reward tiers around a clear hero SKU, and build a prelaunch funnel that qualifies subscribers long before launch day.
What we run
Landing page and VIP waitlist, demo-led ad creative, a campaign page rewritten around the top ten backer objections, an email sequence that runs from prelaunch to the final 48 hours, and daily ad pacing through the funding curve.
How we report
We report the same numbers we manage against — never guaranteed funding. Every figure shared with you is measured, not projected.
Other campaign types
Your campaign deserves to be seen
Let's turn your campaign into the one everyone shares.
You bring the story. We bring the audience, the strategy and a team that cares about your goal as much as you do. Tell us where you are today — we'll reply within a day with a clear plan to get you funded.