Marketing & Growth Director
Trevor
Trevor is the Marketing & Growth Director at CrowdBooster. He owns the growth engine behind every campaign: how audiences are built, how paid media is deployed and how cold traffic becomes a committed backer.
He develops the acquisition strategy for each campaign, choosing the right channel mix, testing creative and audience structures, and managing spend against clear cost-per-lead and cost-per-backer targets. His work runs across Meta, Google, TikTok and other platforms where crowdfunding backers are reachable.
Trevor also builds the bridge between traffic and conversion. He works with the Campaign Director and Creative team to make sure landing pages, campaign pages and email sequences turn visitors into subscribers, and subscribers into day-one pledges.
At CrowdBooster
- Designs and manages the paid media strategy for each campaign
- Builds acquisition funnels that turn cold traffic into qualified leads
- Tests creative, audience structures and bids to improve cost per backer
- Runs daily and weekly performance reporting across channels
- Works with creative and strategy to align landing pages and campaign pages with ad traffic
- Optimizes spend through the launch window and mid-campaign funding curve
Focus areas
- Paid media strategy & execution
- Audience acquisition & lead generation
- Backer conversion optimization
- Creative & audience testing
- Cost-per-backer modelling
- Performance reporting & analytics
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