Community & Partnerships Director
Brianne Vertrees
Brianne Vertrees is the Community & Partnerships Director at CrowdBooster. She leads the relationships and communities that help campaigns reach beyond paid media: the backers, creators, media contacts and aligned partners who can spread a campaign once it is live.
She designs community strategy for each campaign, identifying where the right audience already gathers, how to earn trust there and how to turn early supporters into advocates. Her work includes creator and influencer outreach, media relationship building, partnership development and the management of backer-facing communications that keep momentum alive through the funding window.
Brianne also coordinates the connection between community activity and the rest of the campaign. She ensures that social proof, user-generated content, press wins and partner amplification are reflected back into the campaign page, ads and email flow so that every channel reinforces the others.
At CrowdBooster
- Builds and nurtures the communities that surround each campaign
- Identifies, vets and negotiates creator, influencer and media partnerships
- Develops outreach strategies for press, reviewers and category partners
- Manages backer communications, updates and community responses during live campaigns
- Turns community wins and social proof into campaign page and ad assets
- Coordinates launch events, AMAs, livestreams and milestone celebrations
- Works with strategy, creative and media teams to keep community activity aligned with the wider plan
Focus areas
- Community strategy & engagement
- Creator & influencer outreach
- Media & PR relationship building
- Partnership development
- Backer communications & updates
- Social proof & advocacy loops
- Campaign event planning & launch coordination
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